Who has the data, has the power

No one doubts that today’s Internet is ruled by giants like Meta, Apple, Google or Amazon. They are the ones who have the most valuable currency on the web – user data. The role of the user has been reduced to a machine for building engagement. We are supposed to watch ads, receive as much content as possible, react to it and comment on it, thus positively influencing the statistics of one or the other corporation. At the same time, companies collect huge amounts of data about users. And these are tasty portions for competitors or hackers. Data trading, hacking attacks, and leaks are everyday occurrences. Web 3.0 is supposed to end human influence on the shape of the Internet, protecting the users as well.

What is Web 3.0?

Despite appearances, the concept of Web 3.0 is nothing new. Already at the end of the 20th century, Tim Berners-Lee, the co-founder of the World Wide Web, spoke about the “semantic web”, devoid of human supervision and managed by computers. Of course, the concept has evolved over the years, but the foundations of Web 3.0 are very close to Berners-Lee’s assumptions. And while at the moment Web 3.0 is still not clearly defined, the technologies on which it is to be based are constantly being developed.

IoT, blockchain and AI – the three pillars of Web 3.0

The fact that the web is already moving towards decentralization can be seen in the intense development of the Internet of Things (IoT). Devices are communicating with each other and exchanging data more and more. We are not just talking about gadgets like smartphones, smartwatches, smart refrigerators and smart TVs. The Internet of Things is a vision that also encompasses entire cities, where artificial intelligence has a hand in managing transportation or manufacturing. According to Web 3.0, however, an element that takes care of information security will be needed. The ideal solution seems to be blockchain. Blockchain is a huge database to which everyone has access, but no one can change the information once stored. Full transparency and lack of possibility to eliminate human errors are supposed to ensure that the network will be safe and at the same time much easier to scale. Of course, someone – or in this case something – has to manage the whole system: distribute tasks, manage data location, recognize and react to problems. And since we don’t want human involvement, that role would have to fall to artificial intelligence (AI).

Obstacles standing in the way of Web 3.0

Of course, not everyone likes the concept of Web 3.0. As one can easily guess, its supporters are not those who rule the Internet today. Legal, technical and financial issues also stand in the way. A challenge from the legal point of view may be for example blocking illegal content or punishing entities conducting illegal activities on the Internet. Technically, the obstacle at the moment is the communication between different devices, namely the lack of a single communication standard common to all. Also the creation of an appropriate artificial intelligence is now a question of the future. The last – perhaps even the most difficult – issue will be to convince companies that are currently profiting from the Internet to adopt the new concept. However, regardless of these difficulties, it is certain that the concept of Web 2.0 is coming to an end and Web 3.0 will sooner or later become a reality.

Are you looking for a reliable partner who is up-to-date with the latest technologies and will help your company develop in the digital world? At Da Vinci Studio we build solutions tailored to your needs. We provide support at every stage of the process, help implement solutions and are happy to answer any questions. We are a software company with experience and with an individual approach to each implemented product. Contact us through the contact form or call. 

June 8, 2022 Business, IT industry, Other