Until now, hearing about virtual reality immediately brought to mind the world of virtual games. Sensors and motion controllers, high resolution and more compact equipment means that users can look around the digital world and perform specific tasks there. Until now, VR offered entertainment most of all. But is the future of virtual reality limited to games? Absolutely not! Virtual Reality is a technology with an immense potential that could undoubtedly revolutionize our current ideas about the world around us.
Focusing on current trends, we can see a significant increase in the interest in the use of the VR technology in marketing.
Virtual reality has a huge advertising potential, offering the perfect combination of advertising with entertainment as well as the ability to attract the full attention of the audience – mainly because the technology is constantly collecting bonus points for the freshness effect. Basically, VR is able to offer marketing without any barriers, where there is a chance to move away from the traditional ways of presenting products, even those that don’t yet physically exist.