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Virtual reality in marketing and not only

Until now, hearing about virtual reality immediately brought to mind the world of virtual games. Sensors and motion controllers, high resolution and more compact equipment means that users can look around the digital world and perform specific tasks there. Until now, VR offered entertainment most of all. But is the future of virtual reality limited to games? Absolutely not! Virtual Reality is a technology with an immense potential that could undoubtedly revolutionize our current ideas about the world around us.

Focusing on current trends, we can see a significant increase in the interest in the use of the VR technology in marketing.
Virtual reality has a huge advertising potential, offering the perfect combination of advertising with entertainment as well as the ability to attract the full attention of the audience – mainly because the technology is constantly collecting bonus points for the freshness effect. Basically, VR is able to offer marketing without any barriers, where there is a chance to move away from the traditional ways of presenting products, even those that don’t yet physically exist.
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The most important trends in 2016 – Business Intelligence

Continuing our discussion of trends in the software in the coming months, we definitely need to focus on the principles of business intelligence. It is necessarily one of the key elements of any business strategy. According to the “State of Analytics 2015” study, developed with the contributions of managers from around the world, business analysis, awareness in this area and the ability to draw conclusions from the data demonstrates the close links between the results achieved by businesses and the scope of use of analytical tools for these purposes.
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CMS – which one?

If you are planning to use a content management system in the near future but you are not sure which would be the most suitable, we recommend a coming-up short series of articles on the currently most popular CMS systems. Perhaps we will make your choice easier for you. We will discuss systems such as WordPress, Drupal, Joomla! and Typo3. These four are the leaders in this market, and have been since the beginning of 2013, according to a study by joomplace.com.
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